{"title":"Gifts for Growing Kids","description":"\u003cp class=\"p1\"\u003eOur selection of gifts for growing kids brings together playful outfits, imagination-sparking toys, and smart furniture that grows with them — made to fuel fun, creativity, and everyday adventures.\u003c\/p\u003e","products":[{"product_id":"gift-card","title":"Digital Gift Card","description":"\u003cp\u003eOur digital gift cards make a wonderful gift for any expectant or new parents.\u003c\/p\u003e\n\u003cp\u003eNot sure what to gift or you'd like to contribute towards a larger item, our gift cards are available to use online at any time. \u003c\/p\u003e\n\u003cp\u003eGift cards will be delivered to the person purchasing the card via email, you can their either forward this mail or print the card to give physically. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hola BB","offers":[{"title":"€10,00 EUR","offer_id":29121011646498,"sku":"5f7ccc571dddb","price":10.0,"currency_code":"EUR","in_stock":true},{"title":"€15,00 EUR","offer_id":39913092710558,"sku":"HOBB_DG_CRD15","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"€25,00 EUR","offer_id":29121011679266,"sku":"5f7ccc5827c97","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"€35,00 EUR","offer_id":29121011843106,"sku":"5f7ccc5920243","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"€50,00 EUR","offer_id":29121011712034,"sku":"5f7ccc5a06f1f","price":50.0,"currency_code":"EUR","in_stock":true},{"title":"€100,00 EUR","offer_id":29121011744802,"sku":"5f7ccc5b014e0","price":100.0,"currency_code":"EUR","in_stock":true},{"title":"€150,00 EUR","offer_id":29121011777570,"sku":"5f7ccc5c00898","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"€200,00 EUR","offer_id":29121011810338,"sku":"5f7ccc5ce7504","price":200.0,"currency_code":"EUR","in_stock":true},{"title":"€250,00 EUR","offer_id":39850716561566,"sku":"HOBB_DG_CRD250","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"€280,00 EUR","offer_id":39850766401694,"sku":"HOBB_DG_CRD280","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"€300,00 EUR","offer_id":39850769678494,"sku":"HOBB_DG_CRD300","price":300.0,"currency_code":"EUR","in_stock":true},{"title":"€400,00 EUR","offer_id":43052651806979,"sku":"HOBB_DG_CRD400","price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2102\/4643\/products\/Product-image-Digital-Giftcard.jpg?v=1681137948"},{"product_id":"amber-toddler-necklace","title":"Amber Toddler Necklace","description":"\u003ch2\u003eMAYLI Amber Toddler Necklace\u003c\/h2\u003e\n\u003cp\u003eCrafted from natural Baltic amber (barnsteen), this toddler necklace is a warm, organic accessory many families choose during the teething stage. Each piece showcases unique amber tones for a simple, soothing look.\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cp\u003eThe succinic acid naturally present in Baltic amber is known for beneficial properties associated not only with teething, but also with aching muscles and joints. This natural anti-inflammatory analgesic is activated by body warmth.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eNatural Baltic amber\u003c\/li\u003e\n    \u003cli\u003eApprox. 32 cm length with a twist clasp\u003c\/li\u003e\n    \u003cli\u003eAll beads are individually knotted with sturdy thread\u003c\/li\u003e\n    \u003cli\u003eEvery piece features unique colors and textures\u003c\/li\u003e\n    \u003cli\u003eEasy care: wipe with a soft cloth; water is fine; dry in the sun\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eWhy Parents Love This\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eA natural option many families choose during the teething phase\u003c\/li\u003e\n    \u003cli\u003eIndividually knotted beads help prevent bead scatter if the strand breaks\u003c\/li\u003e\n    \u003cli\u003eTwist clasp for quick on\/off and a secure feel\u003c\/li\u003e\n    \u003cli\u003eOne-of-a-kind look thanks to natural amber variations\u003c\/li\u003e\n    \u003cli\u003eLow-maintenance care—simply wipe clean\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eAbout the Brand\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cp\u003eMAYLI jewels stand for simplicity and femininity with an edgy touch. The timeless, minimal designs are easy to mix and match, whether it’s a past-season item or an heirloom piece. The high-quality MAYLI jewelry created for mamas and babies includes Sterling Silver 925, 18K gold-plated pieces, and natural amber.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"MAYLI","offers":[{"title":"Mixed colours","offer_id":47427289678162,"sku":"MAY-NEC-MIX","price":23.99,"currency_code":"EUR","in_stock":true},{"title":"Amber Honey","offer_id":47427289710930,"sku":"MAY-NEC-HON","price":23.99,"currency_code":"EUR","in_stock":true},{"title":"Cognac","offer_id":47427289743698,"sku":"MAY-NEC-CON","price":23.99,"currency_code":"EUR","in_stock":true},{"title":"Felix","offer_id":47427289776466,"sku":"MAY-NEC-FEL","price":23.99,"currency_code":"EUR","in_stock":true},{"title":"Sunstone","offer_id":47427289809234,"sku":"MAY-NEC-STN","price":28.95,"currency_code":"EUR","in_stock":true},{"title":"Citrine","offer_id":47427289842002,"sku":"MAY-NEC-CTRN","price":28.95,"currency_code":"EUR","in_stock":true},{"title":"Amethist \u0026 Citrine","offer_id":47427289874770,"sku":"MAY-NEC-AMC","price":28.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2102\/4643\/files\/48F179F3-D9C9-4D2D-BC4C-3A9FAE85C0A5-1024x1024_c76626f2-b859-4b26-94d8-86f737e961bc.jpg?v=1758190609"},{"product_id":"flow-amsterdam-moby-projector","title":"Moby - Projector","description":"\u003ch2\u003eFlow Amsterdam Moby Projector\u003c\/h2\u003e\n\u003cp\u003eTurn bedtime into a gentle, starry escape with this soothing nursery night light and ceiling projector, featuring calming color modes, adjustable brightness, and a convenient 30-minute timer for peaceful sleep.\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eFunctions: night light with star pattern and ceiling projection\u003c\/li\u003e\n    \u003cli\u003eLight modes: white, blue, yellow, multi‑color, color‑fade, and multi‑color on\/off fade\u003c\/li\u003e\n    \u003cli\u003eBrightness: three adjustable levels\u003c\/li\u003e\n    \u003cli\u003ePower: rechargeable battery\u003c\/li\u003e\n    \u003cli\u003eTimer: optional 30-minute auto shutoff\u003c\/li\u003e\n    \u003cli\u003eCharging time: 3 hours\u003c\/li\u003e\n    \u003cli\u003eMaterial: silicone\u003c\/li\u003e\n    \u003cli\u003eDimensions: 17.5 x 10 x 13 cm\u003c\/li\u003e\n    \u003cli\u003eWeight: 220 g\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eWhy Parents Love This\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eCreates a calming, magical atmosphere that helps little ones drift off\u003c\/li\u003e\n    \u003cli\u003eEasy to tailor with multiple colors and adjustable brightness\u003c\/li\u003e\n    \u003cli\u003eRechargeable design for cord‑free convenience\u003c\/li\u003e\n    \u003cli\u003eOptional 30‑minute timer supports a consistent bedtime routine\u003c\/li\u003e\n    \u003cli\u003eSoft silicone body feels gentle and is simple to handle\u003c\/li\u003e\n    \u003cli\u003eCompact and lightweight for effortless placement around the nursery\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eAbout the Brand\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cp\u003e\"Because a good start in life means everything\" — Flow Amsterdam creates beautifully stylish, soothing products for children’s play and sleep. Their thoughtful designs bring comfort to daily routines and restful nights. For more on their sleep range, read our Naptime with Flow Amsterdam article: \u003ca href=\"\/en\/blogs\/with-you-on-the-journey\/naptime-with-flow-amsterdam-creating-together-a-delightful-sleeping-time-for-your-baby\"\u003eRead the Naptime with Flow Amsterdam article\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Flow Amsterdam","offers":[{"title":"Default Title","offer_id":43490590261507,"sku":"1785027","price":37.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2102\/4643\/products\/FlowAmsterdamsterrenprojectorwalvisoplaadbaar_1445x_aba8799b-3cc4-46e4-9c2d-3280c8057aa2.webp?v=1774276396"},{"product_id":"flow-amsterdam-liva-night-light","title":"Liva - Night Light","description":"\u003ch2\u003eFlow Amsterdam Liva Night Light\u003c\/h2\u003e\n\u003cp\u003eBring calm to bedtime with this USB‑rechargeable, color‑changing night light that little hands can tap to choose their glow. Set a 15‑minute sleep timer or keep the comforting light on all night, and its soft, cuddle‑friendly design helps children feel secure in the nursery.\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eTap to change colour\u003c\/li\u003e\n    \u003cli\u003eOptional 15‑minute auto‑off timer or stay‑on mode\u003c\/li\u003e\n    \u003cli\u003eOn\/off button on the bottom\u003c\/li\u003e\n    \u003cli\u003eMaterial: BPA‑free PVC\u003c\/li\u003e\n    \u003cli\u003eDimensions: 10 x 19 x 10 cm\u003c\/li\u003e\n    \u003cli\u003eWeight: 220 g\u003c\/li\u003e\n    \u003cli\u003eBattery life: 10–20 hours\u003c\/li\u003e\n    \u003cli\u003eCharging time: approximately 2 hours\u003c\/li\u003e\n    \u003cli\u003ePower: USB‑rechargeable battery\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eWhy Parents Love This\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eCalming, color‑changing glow encourages relaxing bedtime routines.\u003c\/li\u003e\n    \u003cli\u003eFlexible timer offers quick wind‑downs or all‑night comfort.\u003c\/li\u003e\n    \u003cli\u003eSoft, cuddle‑friendly feel helps children settle with a sense of security.\u003c\/li\u003e\n    \u003cli\u003eRechargeable design supports overnight use without outlet worries.\u003c\/li\u003e\n    \u003cli\u003eLightweight and portable for easy room‑to‑room moves and travel.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eAbout the Brand\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cp\u003e“Because a good start in life means everything.” Flow Amsterdam creates beautifully stylish, soothing and comforting products for your child's play and sleep. Learn more in our Naptime with Flow Amsterdam blog post: \u003ca href=\"\/en\/blogs\/with-you-on-the-journey\/naptime-with-flow-amsterdam-creating-together-a-delightful-sleeping-time-for-your-baby\"\u003eRead our Naptime with Flow Amsterdam blog post\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Flow Amsterdam","offers":[{"title":"White","offer_id":47240587149650,"sku":"1795027","price":32.95,"currency_code":"EUR","in_stock":true},{"title":"Beige","offer_id":47240587182418,"sku":"1885027","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2102\/4643\/files\/Ganslampjeoplaadbaar_1365x2048_e8599ec2-34b9-4552-8627-459294cd81ad.webp?v=1741942929"},{"product_id":"play-go-alphabet-terrazzo-eva-puzzlemat","title":"EVA Puzzlemat","description":"\u003ch2\u003ePlay\u0026amp;Go EVA Puzzlemat\u003c\/h2\u003e\n\u003cp\u003eMake floor time fun and tidy with this 2‑in‑1 reversible EVA foam puzzle playmat that transforms into a toy storage box. One side sparks imaginative play, while the terrazzo print on the reverse blends beautifully with your home—perfect for the playroom or nursery.\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e2‑in‑1 design: use as a playmat, then fold into a toy storage box; also build a playhouse, castle or minimarket.\u003c\/li\u003e\n\u003cli\u003eDouble‑sided prints: playful scene on one side; terrazzo pattern on the reverse.\u003c\/li\u003e\n\u003cli\u003eIncludes extra edge pieces for a carpet‑like, finished look.\u003c\/li\u003e\n\u003cli\u003eNon‑toxic and safe for babies; tested to US and European toy standards.\u003c\/li\u003e\n\u003cli\u003eDurable and waterproof for easy cleaning.\u003c\/li\u003e\n\u003cli\u003eEasy to move around your home for play anywhere.\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% EVA foam.\u003c\/li\u003e\n\u003cli\u003eSize (Road): 120 × 180 cm\u003c\/li\u003e\n\u003cli\u003eSize (Numbers \u0026amp; Alphabet): 180 × 180 × 1.4 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003ch2\u003eWhy Parents Love This\u003c\/h2\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eTurns clean‑up into play—folds into a storage box to corral toys fast.\u003c\/li\u003e\n\u003cli\u003eTwo looks in one, switching from a playful scene to a chic terrazzo finish that suits your space.\u003c\/li\u003e\n\u003cli\u003eInspires storytelling and role‑play with layouts for a playhouse, castle or minimarket.\u003c\/li\u003e\n\u003cli\u003eEasy to move from room to room for flexible play wherever you are.\u003c\/li\u003e\n\u003cli\u003eCarpet‑like finished edges help it integrate seamlessly with your decor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch2\u003eAbout the Brand\u003c\/h2\u003e\n\u003c\/summary\u003e\n\u003cp\u003ePlay\u0026amp;Go are a Belgium based creative company that offer smart, colorful and inspiring products for you, your children and your home. They understand how important fun and creative play is for children and they love to design and make quality products that make children happy and put a smile on everyone's face! With Play\u0026amp;Go you can be sure that you are buying quality products that last a long time and offer great value for money.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Play\u0026Go","offers":[{"title":"Eva Treehouse","offer_id":48593557979474,"sku":"PLG-EVA-PTREE","price":98.95,"currency_code":"EUR","in_stock":true},{"title":"Eva Farm","offer_id":48593558012242,"sku":"PLG-EVA-PFARM","price":98.95,"currency_code":"EUR","in_stock":true},{"title":"Eva Roadmap","offer_id":47154057380178,"sku":"PLG-EVA-PMIC","price":98.95,"currency_code":"EUR","in_stock":true},{"title":"Eva Worldwide","offer_id":51050733404498,"sku":"PLG-EVA-WW","price":98.95,"currency_code":"EUR","in_stock":true},{"title":"Eva Numbers","offer_id":47154057347410,"sku":"PLG-EVA-PMDT","price":118.0,"currency_code":"EUR","in_stock":true},{"title":"Eva Alphabet","offer_id":47154057314642,"sku":"PLG-EVA-PMRD","price":118.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2102\/4643\/files\/playandgo_puzzlemat_hor38_2000x2000_e4c16b09-6121-4cef-a833-6824742022d3.webp?v=1751466555"},{"product_id":"cloud-sleep-trainer","title":"Cloud Sleep Trainer","description":"\u003ch2\u003eFlow Amsterdam Cloud Sleep Trainer\u003c\/h2\u003e\n\u003cp\u003eHelp your little one ease into restful routines with a gentle sleep trainer that pairs a digital and analog clock with a soothing night light, using color cues to signal bedtime and wake-up time.\u003c\/p\u003e\n\u003cdetails\u003e\n  \u003csummary\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eUses clear color signals to teach when it’s time to sleep and when it’s time to wake.\u003c\/li\u003e\n    \u003cli\u003eCombined digital and analog clock for easy, at-a-glance time guidance.\u003c\/li\u003e\n    \u003cli\u003eBuilt-in night light provides a calming glow for the nursery.\u003c\/li\u003e\n    \u003cli\u003eSimple operation via the black button on the back.\u003c\/li\u003e\n    \u003cli\u003eSilicone cover can be removed to adjust the analog clock.\u003c\/li\u003e\n    \u003cli\u003eMains powered: adapter must be plugged into the socket (EU plug).\u003c\/li\u003e\n    \u003cli\u003eMaterials: Silicone and ABS\u003c\/li\u003e\n    \u003cli\u003eDimensions: 20 x 8 x 11 cm\u003c\/li\u003e\n    \u003cli\u003eWeight: 260 g\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n  \u003csummary\u003e\u003ch2\u003eWhy Parents Love This\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cul\u003e\n    \u003cli\u003eColor cues make sleep and wake times easy for children to understand.\u003c\/li\u003e\n    \u003cli\u003eSoft night light creates a comforting atmosphere for better rest.\u003c\/li\u003e\n    \u003cli\u003eHassle-free setup and daily use with a single, clearly placed button.\u003c\/li\u003e\n    \u003cli\u003eSupports healthy, consistent sleep habits for growing kids.\u003c\/li\u003e\n    \u003cli\u003eDurable materials designed for everyday nursery use.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n  \u003csummary\u003e\u003ch2\u003eAbout the Brand\u003c\/h2\u003e\u003c\/summary\u003e\n  \u003cp\u003e“Because a good start in life means everything.” Flow Amsterdam designs stylish, soothing, and comforting products for children’s play and sleep. 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